Lessons Earned

Working with projects is mindless. You have a temporary organisation with unique targets and goals. Innovations coming out-of-the box from that lean and mean production line. It keeps the project managers busy making sure that we are re-inventing the uninvented wheel and producing new content for each milestone. Now how can you be creative and […]

Personal growth

Getting new ideas is easy. We have ideas all the time. Our brain just cannot stop thinking. Great ideas spread fast. Ideas are kind of like software: easy to scale, fast to copy, but it’s sometimes really, really hard to get it working in practice. Acting on the idea it is the next step. Just […]

Innovation funding

You have a new business idea. And you believe that customers will love it. But you have too little or no revenue coming in. And not much runway left for your team. It’s time to predict scenarios for potential cash flow and make a pitch for innovation funding. Working with business development on new innovations […]

Positive tension in multidisciplinary teams

In multidisciplinary teams people often say that they have trouble understanding each other. They use the same terms, but have different meanings for them. That can be confusing, but at the same time it is the source of innovation and creativity. Like-minded experts tend to agree and to repeat what has worked so well before. […]

The co-creative company – we are not alone

Customers and partners increasingly want to participate in the value creation. In this situation the smart company introduces a co-creation process to make the interaction easy and pleasant experience. This is the human centric approach to innovation that co-creative companies understand. People want to be personally engaged in the products and services that they consume. In a […]