When engineers do their magic in the garage and produce outstanding pieces of art from metal, wood, code or you name it – sometimes marketing people do not get the grease on their hands at that point. Marketing makes the well oiled product presentations, pitch decks, websites and events – after the tech stuff is […]Read More Product development and marketing – the perfect match
Customers and partners increasingly want to participate in the value creation. In this situation the smart company introduces a co-creation process to make the interaction easy and pleasant experience. This is the human centric approach to innovation that co-creative companies understand. People want to be personally engaged in the products and services that they consume. In a […]Read More The co-creative company – we are not alone
Customer value is a buzzword. It is used so often in a sense that is empty of meaning. Yet failure of reaching added customer value is constantly killing innovations. Many talented people disregard customer value because of technology approach, market trend, or just rush of getting things done that forbids wise action. Customer value is […]Read More Customer value – buzz or fuzz?
Innovation is the process of creating and delivering new customer value in the marketplace. In doing just this we must ask ourselves how to get as close and intimate with the customer as possible. The plan of every company should be to create products or services that customers love. For love there needs to be […]Read More Get Intimate with the Customer