Customer value is a buzzword. It is used so often in a sense that is empty of meaning. Yet failure of reaching added customer value is constantly killing innovations. Many talented people disregard customer value because of technology approach, market trend, or just rush of getting things done that forbids wise action. Customer value is […]
Read More Customer value – buzz or fuzz?Innovation is the process of creating and delivering new customer value in the marketplace. In doing just this we must ask ourselves how to get as close and intimate with the customer as possible. The plan of every company should be to create products or services that customers love. For love there needs to be […]
Read More Get Intimate with the CustomerIntroducing intellectual capital as value driver for innovation process.
Read More Introducing Intellectual CapitalIn R&D teams cross-disciplinarity is the key to success. The best new things are invented in-between domains, by lending, re-using, mixing and matching validated operating models and ideas from another discipline. But what skills should you have in person and on what task should you collaborate with cross-disciplinary expertise? At the team level the professional […]
Read More Professional identities vs. building cross-disciplinary skills
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