When engineers do their magic in the garage and produce outstanding pieces of art from metal, wood, code or you name it – sometimes marketing people do not get the grease on their hands at that point. Marketing makes the well oiled product presentations, pitch decks, websites and events – after the tech stuff is […]Read More Product development and marketing – the perfect match
In multidisciplinary teams people often say that they have trouble understanding each other. They use the same terms, but have different meanings for them. That can be confusing, but at the same time it is the source of innovation and creativity. Like-minded experts tend to agree and to repeat what has worked so well before. […]Read More Positive tension in multidisciplinary teams
Customers and partners increasingly want to participate in the value creation. In this situation the smart company introduces a co-creation process to make the interaction easy and pleasant experience. This is the human centric approach to innovation that co-creative companies understand. People want to be personally engaged in the products and services that they consume. In a […]Read More The co-creative company – we are not alone
Much of the working life is organized as projects. But there is a catch. A project is always a temporary job and you have to figure out how to get into new projects while working hard on the current one. That means scouting opportunities within the organization and sometimes looking for new challenges outside the […]Read More How to start a new project?
One of the key issues for all project managers is scope. Scope is the target, the objective that you want to achieve in your project. Creepy or not, scope is a moving target in research and development projects. You can commission a research but you cannot buy the results that you want. Ambiguity about the project outcomes can also be […]Read More How to hit a moving target in your project?