Companies need focus on their innovation strategy. What does that mean? It means creating an innovation plan to commercialize the results of their R&D. Strategy is a big word, but it all comes down to small practical questions and answers.

These are the core questions to ask:

  1. What is the problem you are solving? Why?
  2. Specific customer need. Market size and customer segments.
  3. What are you doing to solve this problem? Product & Service offering. Prototyping, feasibility and positioning.
  4. Who gets what? Benefits per cost. Your business model and customer benefits. Investors, staff and partners.
  5. Who are you up against? Differentiation from competition and alternatives.
  6. Who are the key persons to make this happen? Team and founders motivation.
  7. What are your next steps? Organizational alignment for business development and productization.

We can co-create your innovation strategy and help you deliver value. Contact us now to get more info.